Conventions of a radio trailer
- Voice over
- Clips of sound/speech from the film
- Information at the end of the trailer - release date and age certificate
- Include the film's tagline/slogan
- Sound effects
- Persuasive tone so more people will watch the film
You have to think carefully about which radio station you want your trailer to featured on as each station has a different audience. Radio stations like Capital FM and BBC Radio 1 appeal to a younger audience like 13-25 which our film also does so these would be suitable whereas Classical FM as it appeals to an audience which is a lot older.
Using a voiceover will enable us to tell the viewer the storyline and important viewing details, clips of dialogue from our film will also be used to give people an insight on what to expect. If we use music from our short film in the trailer our audience will be able to link them together easier.
The average length of a radio trailer is usually around 30-40 seconds. Overall the aim of our radio trailer is to encourage people to watch our film as it is a form of advertisement.
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