Since there are many people still using radios in cars it makes sense to promote products and films with a radio trailer. The radio trailer is approximately 25 seconds. Radio trailers include:
1. Voice overs with hints of sound and speech from the film.
2. Information at the end of the trailer of viewing and certificate.
3. The slogan of the film.
4. Sound effects when appropriate.
5. The purpose is to persuade various audiences to watch the film.
Radio trailers are played through various radio stations depending on the subject of the trailer. An example of this would be an animated Disney film would not be displayed on a radio station that focuses on rock music or classical music such as Classic FM. All advertisements on the radio are played through a particular station all due to its target audience. However since short films are commonly only displayed online or at film festivals they're less likely to be advertised on the radio. Since you have to pay for your trailer to be advertised on the radio there will be different set prices for different times of the day and if there are any events going on. To play a radio trailer during the break of a big sports game would cost a lot more than playing a radio trailer on a typical afternoon. Another peak time for radios would be when people are driving to work in the morning then leaving work in the evening. However, due to the power of the internet and social media film companies appear to be spending more time and investment advertising on social media and prime time TV than on a radio.
Doctor Who Official Radio Trailer - Here is the official radio trailer for a new series of Doctor Who. It starts with the recognisable sound of the Tardis and some short dialogue from the show which is suspenseful. It then ends with a narrator voice over with information about Doctor Who returning to BBC One. It's short but informs the audience with everything they need to know along with getting them excited about the new upcoming series.
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