Viral Adverts

Viral Advertising refers to marketing techniques that use pre-existing social networking services and other technologies to try to increase in brand awareness. Viral marketing may take the form of video clips, interactive Flash games, advergames, eBooks, brandable software, images, text messages, email messages, or web pages. The emergence of "viral marketing", as an approach to advertisement, has been tied to the popularization of the notion that ideas spread like viruses. The field that developed around this notion, memetics, peaked in popularity in the 1990s. Among the first to write about viral marketing on the Internet was the media critic Doug Rushkoff. The assumption is that if such an advertisement reaches a "susceptible" user, that user becomes "infected" (i.e., accepts the idea) and shares the idea with others "infecting them". As long as each infected user shares the idea with more than one susceptible user on average the number of infected users grows according to an exponential curve.

Evian Babies
Evian set the babies loose on the world in 1998, 15 years later, the new version of the classic ad is working better than ever thanks to the viral potential of the Internet, as over 117 million views prove.

Three UK #DancePonyDance
Three’s advert featuring a moonwalking pony became an instant viral hit amassing a whopping 9.7M YouTube views to date. Three also created the PonyMixer which allowed users to create their own version of the Ad however this has since been removed.

John Lewis - #BusterTheBoxer
John Lewis' festive ad featuring trampolining animals is 2016'S most-shared ad on social media, despite launching in November, it currently has a massive 1,949,387 shares.

Viral Marketing - Films

Viral marketing, intentional or incidental, permits the opportunity for invested film fans to feel that very thing. If the right information finds the right pathway to the right people, a separate film experience can be built, one that’s more abstract and yet more alive, more engaging, involved, and more suitable to an exclusive experience for the most committed and obsessive movie fans.